AEO & GEO Services
AEO & GEO Services in London, Get Found by AI Search
Search isn’t just about Google rankings anymore. A growing number of people now get their answers directly from ChatGPT, Google AI Overviews, and Perplexity — often without ever clicking through to a website. If your business isn’t showing up in those AI-generated answers, you’re becoming invisible to a fast-growing segment of your potential customers.
That’s where AEO and GEO come in.
What Are AEO and GEO?
AEO (Answer Engine Optimization) is the practice of structuring your content so AI tools can easily extract it as a clear, direct answer — think focused questions, straightforward responses, and well-organised information.
GEO (Generative Engine Optimization) goes a step further. It’s about becoming a source AI models actually trust enough to cite or reference when generating a full response, not just a quick snippet.
Both work alongside traditional SEO, not instead of it. A strong technical and content foundation is still what gets your website noticed by AI systems in the first place.
AEO vs GEO — What's the Difference?
AEO (Answer Engine Optimization) | GEO (Generative Engine Optimization) | |
Goal | Get your content picked as a direct, quotable answer | Get your brand cited or referenced as a trusted source |
Where It Appears | Featured snippets, voice assistants, AI answer boxes | ChatGPT, Perplexity, Google AI Overviews, Gemini |
Focus | Clear structure — questions, direct answers, FAQs | Authority — data, expert insight, credibility signals |
Content Style | Short, extractable, straight to the point | In-depth, evidence-backed, well-referenced |
Success Metric | How often your content is shown as the answer | How often your brand is cited inside AI-generated responses |
Relationship to SEO | Builds directly on strong on-page SEO | Builds on overall domain authority and trust signals |
AEO and GEO aren’t competing strategies — they work together. AEO gets your content noticed by answer engines. GEO makes sure that when AI tools are generating a full response, your brand is one of the sources they trust enough to reference. For London businesses, that means covering both angles at once.
Our AEO & GEO Services
- AI Search Visibility Audits — see where, and if, your brand currently appears in AI-generated answers
- Content Structuring for AI Extraction — clear headings, direct answers, and FAQ-style formatting
- Schema & Structured Data Implementation — helping AI systems understand exactly what your page is about
- Authority & Citation Building — strengthening the trust signals AI models look for before citing a source
- Ongoing AI Visibility Tracking — monitoring how your brand appears across ChatGPT, Google AI Overviews, and other platforms
Why This Matters for London Businesses Right Now
AI search is growing fast, and most businesses in London haven’t optimised for it yet — which means there’s a genuine first-mover advantage available today. The businesses that show up as trusted answers in AI tools now are the ones customers will default to, often before they even visit a website.
Getting ahead of this now, while competition is still low, means your business can capture attention that competitors are currently missing entirely.
Our SEO Services
We provide complete SEO solutions designed to improve rankings, visibility, website performance, and qualified traffic across search engines, AI platforms, and local results.
FAQ's
Common Questions About AEO/GEO
AEO gets your content picked as a direct AI answer. GEO gets your brand cited as a trusted source in AI-generated responses.
Fair question — a lot of "AEO/GEO" is really just SEO rebranded. The honest difference: it adds specific tactics like structured data and answer-formatted content on top of solid SEO, not instead of it.
SEO ranks you in search results. AEO gets you picked as a direct AI answer. GEO gets you cited inside longer AI-generated responses. They work together.
No. AEO and GEO build on strong SEO fundamentals — weak technical SEO or thin content won't perform well in AI search either.
Pricing varies — be cautious of anyone demanding a big retainer without explaining why. Genuine AEO/GEO includes technical work and structured data, not just relabeled content.
Yes — AI tools pull from clear, well-structured, credible content. No guarantees for specific queries, but AEO/GEO significantly improves your odds.
Yes — most competitors haven't optimised for AI search yet, so there's a real first-mover advantage right now.
Clear structure, direct answers, credible data, and consistent information across your site.